September 30, 2023

Augmented Reality Packaging Examples

Packaging has undergone a transformative evolution in a world where consumer engagement and brand interaction are pivotal to success. Augmented Reality (AR) has emerged as a game-changing tool in the packaging industry, bridging the gap between physical products and digital experiences. The article you're about to delve into, "Augmented Reality Packaging Examples," takes you on a captivating journey through the innovative landscapes of AR-enhanced packaging, showcasing how brands across industries have harnessed this cutting-edge technology to captivate, inform, and delight consumers like never before. From immersive storytelling to interactive product demonstrations, prepare to explore a collection of awe-inspiring examples that demonstrate the limitless potential of Augmented Reality in the packaging universe.

Pizza Hut x Pacman 'Newstalgia'

Pizza Hut embarked on a journey to take pizza lovers on a nostalgic ride while embracing modern technology. The 'Newstalgia' campaign aimed to merge the old and new using augmented reality packaging.

Dior's Luminarie-Themed AR Packaging Experience

In 2020, the iconic luxury fashion house Dior unveiled a mesmerizing AR packaging experience that brought its holiday collection to life. The campaign, set against the backdrop of the holiday season, demonstrated how AR can be used to create enchanting and immersive brand experiences.

Jack Daniel's AR Experience

Jack Daniel’s went all in and bet big on AR. They even created a separate app for their AR experiences. They usually augment their iconic-shaped bottle and create multiple experiences around it.


In conclusion, the examples of augmented reality packaging presented in this article represent a compelling glimpse into the future of consumer engagement and brand communication. Augmented reality has ushered in a new era where packaging transcends its traditional role, becoming a gateway to immersive, informative, and unforgettable experiences.

From cosmetics that allow you to virtually try on makeup to food products that reveal the journey from farm to table, AR-enhanced packaging is redefining how we interact with the products we buy. As technology continues to advance and consumer expectations evolve, it's clear that the possibilities for augmented reality in packaging are limitless. Brands that embrace this innovative approach differentiate themselves and forge deeper connections with their audiences in an increasingly digital and dynamic world.

The examples showcased here serve as inspiration for what lies ahead, inviting us to imagine a future where every package tells a story, educates, entertains, and ultimately enhances our daily lives.