October 9, 2023

Types of Augmented Reality Services by Flam (Zingcam)

In today's rapidly evolving digital landscape, staying ahead of the competition and engaging your audience requires innovative solutions. Augmented Reality (AR) has emerged as a transformative technology, offering brands unique opportunities to connect with consumers in immersive and interactive ways. As an AR company dedicated to crafting captivating experiences, Flam offers various AR solutions tailored to your brand's needs. 

Let's explore the types of augmented reality we provide and how we can enhance your brand's presence.

1. Marker-based AR

Marker-based AR is a dynamic tool for bringing your brand's printed materials to life. By strategically placing markers, such as QR codes or custom-designed patterns, we can unlock engaging digital content when users scan them with their smartphones or AR-enabled devices. Imagine a magazine ad that transforms into a 3D product demonstration or a business card that launches an interactive portfolio. With Marker-based AR, we seamlessly merge the physical and digital worlds, leaving a lasting impression on your audience.


We create custom markers and design captivating AR experiences that align with your brand's message. Whether enhancing packaging, promotional materials, or in-store displays, we help you leverage the power of Marker-based AR to captivate your audience.

2. Location-based AR

Location-based AR is about engaging users based on their geographical position. Harnessing GPS and other sensors, this type of AR enables brands to deliver location-specific content and experiences. Picture a restaurant that offers exclusive discounts when users are in proximity or a tourist app that provides historical information when exploring a city. Location-based AR transforms physical spaces into immersive, context-aware platforms for engagement.


We develop location-aware AR applications that guide users to your brick-and-mortar locations, deliver real-time promotions, and provide interactive experiences tied to specific places. This drives foot traffic and builds a deeper connection between your brand and audience.

3. Projection-based AR

Projection-based AR takes your brand to the next level by transforming physical environments into interactive canvases. Using projectors, we overlay digital content onto various surfaces, creating captivating installations for events, trade shows, or retail spaces. Think of a product launch where 3D models and animations come to life on a stage or an art exhibition where your brand's story unfolds through dynamic visuals.


We design and implement Projection-based AR experiences that leave a lasting impact on your audience, immersing them in a world of creativity and innovation. Whether it's for a single event or a permanent installation, Projection-based AR takes brand storytelling to new heights.

4. World Space AR

World Space AR, often known as Augmented Reality Glasses, immerses users in an entirely digital world while maintaining awareness of their surroundings. These wearable devices enable hands-free interaction, making them perfect for product demonstrations, training, and remote collaboration. With World Space AR, your brand can offer cutting-edge experiences, from virtual product try-ons to guided maintenance and support.


We provide customized World Space AR solutions tailored to your brand's objectives. Our expertise in developing AR applications for smart glasses ensures that your brand stands out in the ever-evolving world of wearable technology.

5. Markerless AR (Image/Object Recognition)

Markerless AR uses image or object recognition to superimpose digital content onto real-world items. This type of AR opens up exciting possibilities for product visualization and information dissemination. Imagine a clothing store where customers can virtually try outfits by scanning them with smartphones or an educational app offering in-depth insights into museum exhibits.


We leverage advanced image/object recognition technology to create seamless Markerless AR experiences. Whether you want to enhance your e-commerce platform, provide product tutorials, or engage customers in novel ways, our Markerless AR solutions have you covered.

6. Wearable AR

Wearable AR devices like smart glasses offer hands-free access to immersive content, making them ideal for on-the-go consumers. We develop applications that leverage the capabilities of these devices, enhancing user experiences, productivity, and brand engagement. Whether for remote assistance, training, or consumer-facing applications, Wearable AR provides a unique and futuristic brand experience.


We design and build custom Wearable AR applications that integrate seamlessly with popular AR glasses, ensuring your brand stays at the forefront of innovation in the wearables space.

7. Web-based AR

Web-based AR makes AR accessible to anyone with a smartphone and a web browser, eliminating the need for dedicated apps. Users can access AR experiences directly from a web page, making it a versatile tool for marketing campaigns, educational content, and product visualization. With Web-based AR, your brand can reach a wider audience and deliver interactive content effortlessly.


We develop Web-based AR solutions that can be easily integrated into your website or marketing campaigns. This approach ensures that your brand's AR experiences are accessible to a broad spectrum of users without the barrier of app downloads.

8. Social AR

Social AR enhances brand engagement on social media platforms by enabling users to add augmented reality filters, stickers, and effects to their photos and videos. Brands can create custom filters and lenses that users can apply to their content, fostering user-generated brand promotion. Whether it's a Snapchat filter, an Instagram lens, or a custom TikTok effect, Social AR amplifies your brand's presence on social media.


We design and develop custom Social AR filters and effects that align with your brand's identity. By encouraging user-generated content, your brand can achieve viral reach and connect with younger, tech-savvy audiences.


In conclusion, the diverse types of augmented reality offer unique avenues for brands to engage, inform, and entertain their audiences. As an AR company, we provide tailored solutions across these categories to help you leverage AR's transformative potential. By integrating AR into your marketing, retail, training, or entertainment strategies, your brand can create unforgettable experiences that resonate with your target audience and set you apart in the competitive digital landscape.

Get ready to elevate your brand with augmented reality, where imagination becomes reality!